@ljrbuilds — building in public ⚔️

Luke Rosales

Strength and Honor

22. $52,000 in debt. Getting to zero — publicly.

See The Numbers

Who I Am

The real story.

I'm not trying to be famous. I'm trying to be great. I went into $71,000 of debt building a business at 21. I'm paying it off publicly, with a camera on me, because I want every person in that same hole to know it's possible. No finance degree. No trust fund. Just the work.

Strength and honor — always.

Everything I actually use. Some are affiliate links.

WHOOP

The only fitness tracker I trust.

Get It →

Notion

Where I run my whole life.

Get It →

Beehiiv

Building the email list here.

Get It →
T H E   L E D G E R
LIVE Last updated

still owed —

$0

STARTED $71,000 SEPT 2024 → paid off

$71,000 — SEPT 2024 TODAY $0 — DEC 31, 2026

BREAKDOWN BY CARD

RECENT ACTIVITY

War Chest

The inside numbers.

Income. Expenses. Daily cash flow. Stuff I don't post.

🔒

Unlock the numbers.

One email. No spam. Real updates every Sunday.

COMING SOON

Debt Wars.

Your debt. Gamified. Turned into a war you can actually win.

Early access. No spam.

The Series

Watch the journey.

Follow the Journey

Find me everywhere.