@ljr — currently building ⚔️

Luke Rosales

Strength and Honor

22. $52,000 in debt. Getting to zero — publicly.

See The Numbers

Who I Am

The real story.

I'm not trying to be famous. I'm trying to be great. At 20 I made a business decision that put me $71,000 in the hole. It didn't work out the way I planned. I'm documenting every step to be the roadmap I never had. I don't plan on being in debt forever. But I want you to see where I started so that when I get to where I'm going, it actually means something.

Strength and honor — always.

T H E   L E D G E R
LIVE Last updated

still owed —

$0

STARTED $71,000 SEPT 2024 → paid off

$71,000 — SEPT 2024 TODAY $0 — DEC 31, 2026

BREAKDOWN BY CARD

RECENT ACTIVITY

I'm not trying to be famous. I'm trying to be great. At 20 I made a business decision that put me $71,000 in the hole. It didn't work out the way I planned. I'm documenting every step to be the roadmap I never had. I don't plan on being in debt forever. But I want you to see where I started so that when I get to where I'm going, it actually means something.

Strength and honor — always.

Everything I actually use. Some are affiliate links.

WHOOP

The only fitness tracker I trust.

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Notion

Where I run my whole life.

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Beehiiv

Building the email list here.

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Nobody wins alone. These are the people in this with me.

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War Chest

The inside numbers.

Income. Expenses. Daily cash flow. Stuff I don't post.

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Unlock the numbers.

One email. No spam. Real updates every Sunday.

COMING SOON

Debt Wars.

Your debt. Gamified. Turned into a war you can actually win.

Early access. No spam.